what the.... basf?

"farscythe - makin da cawfee!" (farscythe) 02/02/2019 at 14:28 • Filed to: None

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15

watching a race... and suddenly i find myself thinking about cassette tapes

JeepJeremy > farscythe - makin da cawfee! 02/02/2019 at 14:37

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but they didn’t make the cassette tape.  they made the cassette tape better

ADabOfOppo; Gone Plaid (Instructables Can Be Confusable) > farscythe - makin da cawfee! 02/02/2019 at 14:37

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Retro liveries are the best liveries.

Change my mind.

farscythe - makin da cawfee! > JeepJeremy 02/02/2019 at 14:40

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its the name that was one the box is all i know so to me basf means tapes

facw > farscythe - makin da cawfee! 02/02/2019 at 14:40

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Such a rise and fall:

1991 - The German chemical company BASF acquired Agfa-Gevaert ’s magnetic tape business, creating BASF Magnetics.

1996 - BASF Magnetics was spun off of BASF into an independent company, but still 100% owned by BASF.

1997 - The company changed its name to EMTEC Magnetics after being sold to KOHAP, Ltd., a Korean textile firm with expertise in PET , the base film used for magnetic tape.

1999 - EMTEC is a compliance-verified licensed manufacturer of LTO technology media products.

2002 - Due to Asian financial crisis, KOHAP sold EMTEC to Legal & General Ventures Ltd. (LGV), a British holding company.

2003, January - EMTEC Magnetics GmbH (a subdivision) files for bankruptcy protection in Germany.

2003, October - Imation completed its acquisition of certain data storage assets (including patents and licenses) of EMTEC Magnetics GmbH for approximately US$15 million. [1]

2004 - MPO France , formerly known as Moulages Plastiques de l’Ouest (not to be confused with Magnetic Products Oosterhout ) acquired certain assets of EMTEC Consumer Media GmbH . This included rights to use the trade name EMTEC. [2]

2004 - Specialized equipment from EMTEC’s Willstätt and Munich plants is liquidated at auction. Some analog audio tape production equipment was acquired by RMGI who now makes EMTEC branded audio tape.

2006, May - EMTEC was acquired by The Dexxon Group, a French computer products distribution company.

2011- EMTEC began creating flash drives shaped like rubber animals. When the rubber is separated, the flash drive inside is revealed. There are multiple selections, some being a penguin, turtle, rabbit, chicken, clownfish, and dolphin.

The parent BASF seems to be doing fine for itself, not being reliant on obsolete storage tech (1997 was probably about the optimal time to sell, cassettes were already on their way down, but VHS was still going strong).

farscythe - makin da cawfee! > ADabOfOppo; Gone Plaid (Instructables Can Be Confusable) 02/02/2019 at 14:40

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do i have to?

lone_liberal > farscythe - makin da cawfee! 02/02/2019 at 15:17

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I was always a TDK man myself but that’s not bad.

PyramidHat > farscythe - makin da cawfee! 02/02/2019 at 15:51

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He’s referring to the old BASF tag line from their TV commercials... “We don’t make [X]; we make [X] better.”

farscythe - makin da cawfee! > PyramidHat 02/02/2019 at 16:02

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well... today i learnt

dont think ive ever seen a commercial for tapes... we only had 3 channels on the tv back then

PyramidHat > farscythe - makin da cawfee! 02/02/2019 at 16:06

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It was in the 80's and 90's, methinks...but it w asn’t for tapes in particular, but more of a general ad “Wanted you to know w e’re BASF, and no that doesn’t spell anything. ” I thought it was odd, as - outside of tapes, which they weren’t advertising - normal consumers wouldn’t buy BASF products...

MiniGTI - now with XJ6 > farscythe - makin da cawfee! 02/02/2019 at 17:26

2

They were around before cassettes too, I think I still have some  BASF brand reel to reel tapes from the 70s.

farscythe - makin da cawfee! > MiniGTI - now with XJ6 02/02/2019 at 17:28

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i wasnt around before tapes tho :p

MiniGTI - now with XJ6 > PyramidHat 02/02/2019 at 17:30

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That was a good campaign though, just trying to keep their name in public I guess. I always imagined they were mostly a polymer or chemical company- like Dow or Dupont or 3m

Manwich - now Keto-Friendly > farscythe - makin da cawfee! 02/02/2019 at 17:38

1

You just dated yourself as being... old.

/jk - I’m old too... I still remember their commercials... B... A... S... F... B... A... S... F... B... A... S... F...

I couldn’t find the specific commercial I’m thinking of on YouTube 

farscythe - makin da cawfee! > Manwich - now Keto-Friendly 02/02/2019 at 17:40

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lol.. ive never seen one of their commercials... we only had 3 channels back then :p

PyramidHat > MiniGTI - now with XJ6 02/03/2019 at 00:02

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There’s that. Side note,  I used to work at a polymers plant in New Jersey and we were down the road from the old BASF plant...they (like us, 5 years later) tore it all down and got out of the area...